I'm a Principal Experience Designer who turns customer needs into breakthrough solutions. I tackle challenging, high-impact business problems and improve team productivity.
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I identify high-value opportunities and translate them into solutions that create demand and deliver impact. A human-centered approach fulfills customer needs, creates advocates, and builds culture around your brand.
I create products and services that matter to the people who use them.
I spot large, strategic opportunities others don't see coming.
I navigate ambiguity, systematically identifying strategic opportunities that span multiple teams and business units. My insights illuminate blind spots and provide actionable guidance that influences budget allocation and roadmap priorities.
I analyze market shifts and unmet customer needs, identifying opportunities for innovation. By reimagining conventional approaches, I develop solutions that establish market leadership and drive defensible growth.
I bring a fresh perspective, creating lasting competitive advantages.
Competitors play catch-up while we forge new ground.
I elevate operational maturity and unlock team potential.
I foster relationships, refine processes, and establish the shared vision that transforms good teams into exceptional ones. Through intentional culture-building, I develop organizations where both craft excellence and business impact grow stronger.
